An integrated online campaign to promote blood donation (2017)
Skills & Tools
GO-ON is an integrated online campaign to promote blood donation. It brings people who need blood to meet with people who want to donate blood. People who want to request blood needs to provide location information so that people who want to donate know where to find them or know if there is anyone in their surrounding area who urgently needs blood.
It also allows people to share the blood request on social media and to chat with people who interest in donating their blood.